At the scale of emblematic vineyards and major tourist sites, Iter Vitis enhances local identity around the tangible and intangible heritage of winegrowing and winemaking.
Winegrowing heritage, at the heart of the rural landscape, has become an object of tourist consumption. Beyond this nature and a return to simple, authentic values, the cultural itinerary gives visibility to each region’s each region’s wine tourism offering.
Each destination is enhanced by the REMCI Vitis program, which networks vine and wine museums and interpretation centers. REMCI Vitis brings a strong differentiation to the heart of reference destinations.
Passing on, connecting and bringing to life Europe’s winegrowing heritage, by promoting cultural mediation.
The European Network of Vine and Wine Museums and Interpretation Centers raises the profile of each country’s overall wine tourism offering, and distinguishes benchmark destinations.
Those who know how to taste will never drink wine again, but they will taste its secrets.
